Robin Koval

In December 22, 2016
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Robin Koval
Culture as a Lever for Impact
Title:CEO & President
Organization:Truth Initiative

Intersection Between Culture and Leadership

Organizational culture and leadership go hand in hand in building, driving and enhancing organizational performance. A critical component of team building is culture, because if teams are to work effectively, staff at all levels must understand and embrace the culture of the particular group and organization. There’s no doubt that today, more than ever before, a leader’s success depends on how he or she molds and develops that culture. Join Truth Initiative’s CEO, Robin Koval and Senior Vice President, Anna Spriggs, in a robust discussion moderated by Nonprofit HR's Lisa Brown Alexander, about how the organization’s leadership team embarked upon an intentional strategy to reshape Truth Initiative’s culture. Attendees will learn strategies for identifying what type of individual is cut out to lead an organization that is first defined by culture and learn about the challenges and successes of Truth Initiative from the perspective of two key leaders who hold important yet different levels of accountability for ensuring Truth Initiative’s success.


This session is co-facilitated by Anna Spriggs and Lisa Brown Alexander

Robin Koval is the CEO and President of Truth Initiative, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco.

A leader in the world of advertising and marketing and a New York Times best-selling author, Koval joined the organization in 2013. She led a comprehensive planning, restructuring and rebranding effort to focus the organization’s world-class public education, research and activism programs to speak, seek and spread the truth about tobacco. Recognizing changes in the media landscape, the tobacco industry and the forces shaping youth behavior, Koval re-launched the award-winning and lifesaving truth® youth tobacco prevention campaign in 2014. The truth Finish It” effort is the winner of numerous advertising, pr, and marketing research awards, including four Effies recognizing it’s success enlisting Generation Z to use new channels of media and communications to spread their influence and become the generation that finishes the tobacco epidemic. More importantly, youth cigarette smoking rates are now at an all-time low of 7%!

Named one of Advertising Age’s “Most Influential Women in Advertising,” Koval has led multiple PR News Platinum Hall of Fame campaigns. She has been recognized by New York Women in Communications’ with their prestigious “Matrix Award,” and has received Women’s Venture Fund’s “Highest Leaf Award,” Women’s Leadership Exchange’s “Compass Award” and the Advertising Women of New York’s “Working Mothers of the Year Trailblazer Award.” Koval has also been named one of Self-Made Magazine's “50 Women Entrepreneurs Who Inspire Us.”

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